Wimpy.

Wimpy has been undergoing a brand revival, which we have been assisting with through the design and planning for their new stores - balancing nostalgia with modern dining experiences.

We have recently started helping with their UK franchise expansion. Initially supporting planning and building regulations approvals, our role has since developed into delivering full restaurant designs aligned with the new design direction. This approach introduces brighter, more confident interiors, flexible branding, and improved layouts focused on comfort and a more considered table-service experience.

The new design aims to reposition the brand - retaining its familiarity while appealing to a new generation of customers. With a number of new build developments underway, we will be sharing further images as projects progress.